https://www.theleader-group.com/home daily 1.0 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/26eba30c-9adb-4bd3-98f6-e58090bf048f/DNA-Graphic-Seperate_B.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/a9220cb9-cfd2-473d-b0d6-cb26086e8136/Screen+Shot+2022-06-05+at+11.04.23+PM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/4cef55b4-1a29-472a-8dfa-a05b98303f5f/DNA-Graphic-Seperate_B3.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/a54f0cfd-a5ad-4d0f-a36e-435a1ed164d6/DNA-Graphic-Seperate_B4.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580250-JOOWNVYZ7HPMJ3AU1APF/dealer-tire-logo.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222698202-0FVBRV82RHXAGC8UCLK8/images.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222582664-DFTQENQK2G2GU9YX02PU/Steris_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222582169-47DR9Q0IIYGBG74FZ27Q/Nissan-logo.svg.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580979-2327K3WU8CRZ6BGXF00N/Lexus_division_emblem.svg.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580251-VEM920O0JMO9SEK31CZ3/Avery_Dennison_Logo.svg.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222581538-1LDKU058QQDY847C9DQJ/Nass---Logo.gif Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737826924-WS6XJN81JS607DXIT3YP/Mactac_Logo.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737825527-M54106ZYFC19XRNLDP4K/download.png Home https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/86d424e7-e0af-418d-b3e3-b5cd66064473/DNA-Graphic-Seperate_B2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theleader-group.com/contact daily 0.75 2022-06-01 https://www.theleader-group.com/who-we-are daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580251-VEM920O0JMO9SEK31CZ3/Avery_Dennison_Logo.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580250-JOOWNVYZ7HPMJ3AU1APF/dealer-tire-logo.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580754-2WXWP6J6L6904GH7VBZT/erie-sports-center-logo.gif Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222580979-2327K3WU8CRZ6BGXF00N/Lexus_division_emblem.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222581240-V5EAP8J3Z6UG58F9LYT2/Mercyhurst_logo_from_NCAA.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222581538-1LDKU058QQDY847C9DQJ/Nass---Logo.gif Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222582169-47DR9Q0IIYGBG74FZ27Q/Nissan-logo.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222582664-DFTQENQK2G2GU9YX02PU/Steris_logo.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655222698202-0FVBRV82RHXAGC8UCLK8/images.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737825511-TCZTZAFQ0KQY6BGXAOSY/1280px-Allegheny_Health_Network_logo.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737825527-M54106ZYFC19XRNLDP4K/download.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737825977-RQF5WCJV90PI4KE3X6DD/Edinboro_University_logo.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737826062-NBI1AZK3DJNTR59CTKLM/Kwik-fill-logo.jpg Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737826670-2P9S6T5V08FZWJOKIREZ/LECOM-website.jpg Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655737826924-WS6XJN81JS607DXIT3YP/Mactac_Logo.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655740677434-SGSWWYEITRT78FQWWXGW/1200px-Lake_Health_logo.svg.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655740677427-HRNSS7151C9YBDBMSF2W/Penn-State-University-Logo.png Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655740708685-RY0SAM6HJXUBONIW6GF4/logo_TCTP.jpg Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655820770539-758QGE04U01BNY7R9QRU/Erie-Insurance.jpg Who We Are https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655820911343-34RBG2H3ZSV0GSJFT7MV/iota-logo-tagline_V21.png Who We Are https://www.theleader-group.com/strategy-promotion daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/89c819b3-6c31-487a-9c23-f1de2d6a9c81/DNA-Graphic-Seperate_C.png Strategy & Promotion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655133176172-1SCQG9PFPUJ8PUZJWC4O/unsplash-image-5QgIuuBxKwM.jpg Strategy & Promotion - CRISIS MANAGEMENT & COMMUNICATIONS Do you have a strategy in place for responding to unanticipated events or a negative disruption to your business? You need to be prepared before a crisis happens. We’ll help build your strategy for anticipating and dealing with a crisis effectively… before it’s too late. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655131805209-VNXEGKRNDQJ6WXKCPS9I/unsplash-image-U33fHryBYBU.jpg Strategy & Promotion - STRATEGIC MARKETING PLANNING Before we can begin to promote your business, we need to construct a plan. We’ll meet with you to understand your goals and business objectives. Then, we’ll build out a detailed marketing proposal for you to review. After that? Well, we get to work! https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655132636090-RW2E43WDGFIV7SZ87OMU/unsplash-image-Hg3BHX6U5jg.jpg Strategy & Promotion - MEDIA RELATIONS Need media connections? We have them! We interact with big-name reporters, journalists, and media outlets to help you build a favorable image with the public. We will coordinate with the media to convey your business in a positive, consistent, and credible manner. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655132960256-MUIOZSSMRX4U2TUBS9AU/unsplash-image-RX_0vwSPiWs.jpg Strategy & Promotion - BROCHURE & LITERATURE When your branded materials look good, you look good. We’re here to make your job easier by writing, designing, and printing high-quality materials that leave a lasting impression. Utilizing a network of industry leaders and the best writers, designers, and printers, we can handle every size job, every quantity, every time. No exceptions, and no excuses. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655132502982-BW5V6DC6M8MP1OPQHDJ8/unsplash-image-tLZhFRLj6nY.jpg Strategy & Promotion - REPUTATION MANAGEMENT You’ve probably heard it before: “Reviews are king.” The state of your online reputation can literally make or break your business. This means you need to actively monitor how consumers perceive your business by managing your brand online. It’s a very important piece of the puzzle, and we are experts who can help you thrive in this modern digital climate. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1644773982609-3TQFDUL5P3KFT57P264R/unsplash-image-v9vII5gV8Lw.jpg Strategy & Promotion - DESIGN & CREATIVE In today’s landscape, you need to stand out. Eye-catching graphic design can help you gain high visibility, convey your message, and grab the attention of those that matter most. We offer a wide range of design services to bring your brand to life through visual communication. Whether you need a new website, logo, signage, or catalogs, our team of experts design with a purpose - to help you get recognized. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655131979381-LR1ITPLBQ5ZQQOBN5QAK/unsplash-image-LPWl2pEVGKc.jpg Strategy & Promotion - BRANDING Ah, branding. A marketing word that can be a bit vague and confusing. And yet, incredibly important. The American Marketing Association defines branding as: “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” AKA - it’s very important. And we’re here to help you define your brand and bring it to life. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1644773947587-14Q3PHHC5CTCOXPXL2AR/unsplash-image-ukzHlkoz1IE.jpg Strategy & Promotion - MESSAGE & CONTENT DEVELOPMENT Creative content is one of the most effective ways to connect with your target audience and grow your business. To be successful, you need a consistent flow of high-quality and engaging content that keeps your audience coming back for more. The problem? It’s time-consuming and needs to be consistently spread across all of your distribution channels. Don’t worry. That’s where we come in. We can help you develop a robust content strategy to strengthen your reputation, communicate with your audience, and help you get found on search engines by the people who are looking for products and services like yours. From blogs to testimonials to emails and everything in between, we will create content that your audience actually wants to read. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1654041627623-IBCNHGSCP3IG296JRIMV/unsplash-image-bzdhc5b3Bxs.jpg Strategy & Promotion - EVENTS & TRADE SHOWS Hosting events will help you gather new audience data, build a stronger relationship with prospects, and help your business gain exposure. The more events you host, the more you are exposed to the right customers. And while that may sound simple, events take a lot of creativity and coordination. Let us be your one-stop-shop event planner. From brainstorming to full-blown event execution, from the smallest name tags to the largest step and repeat, our event experts can handle every aspect of your event while you sit back and reap the rewards. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655132323678-PQHAY38ANOGPB1T5CRAT/unsplash-image-WYd_PkCa1BY.jpg Strategy & Promotion - PUBLIC RELATIONS Want to raise awareness of your business and cultivate a positive public perception? You need to manage how others feel about your brand by communicating with your target market. And that’s where we come in. https://www.theleader-group.com/fabrication daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/d9254c10-411a-4046-89b8-7d496ef7cd09/DNA-Graphic-Seperate_C3.png Fabrication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1654043589535-Z6D3MWAU4ZTYU9C8XYW8/unsplash-image-TY3pj5q72tw.jpg Fabrication - BRANDED PROMOTIONAL EVENT AND TRADESHOW MATERIALS We offer a wide selection of promotional items and apparel to make your brand pop. From pens to iPhone speakers and everything in between. We work in tandem with your brand goals and marketing campaigns, delivering unique solutions to help complement your advertising efforts. (And, who doesn’t love free SWAG?) https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1654043675817-5XTHWB6GASIS6L1O3VW9/unsplash-image-xKmXZ4Fv63w.jpg Fabrication - CUSTOM BRANDED ONLINE STORE Your time is valuable. Take the hassle out of inventory management and let our team handle it for you online. Our carefully developed processes and online system allow us to operate as a seamless extension of your business. Through your customized dashboard you can view and manage your current inventory, reorder products when you’re running low, and place new orders when you’re looking to switch up your supply. Our trained experts will help you reduce your costs by providing inventory suggestions based on predetermined industry levels, eliminating unnecessary overhead. Inventory management is just the beginning. We give your employees the custom project tools for web-to-print live inventory and document management so they can help grow your business and your brand. Track and report on inventory levels Lower the unit cost of items you print and store Increase the overall functionality and effectiveness of your marketing Online shopping cart Backend plug-ins Automated system for ordering, approving, fulfilling and printing https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1654043372516-RUWGDWGMYTUX3G2G9C1O/unsplash-image-EluERiPHZJk.jpg Fabrication - CORPORATE APPAREL Corporate apparel is one of the most cost-effective marketing tools with a sneaky added bonus: it transforms your team into walking brand ambassadors. Corporate apparel communicates the utmost professionalism to both your customers and your employees. Convey your message, promote your business, and gain appreciation with promotional products and branded apparel. https://www.theleader-group.com/digitization daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1e82cd81-2a2a-4711-b1f6-2f538801998b/DNA-Graphic-Seperate_C2.png Digitization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655134957099-8B6Q7FHI6HYNVIO86GSO/unsplash-image-eveI7MOcSmw.jpg Digitization - SEO Yes, SEO leads to long-term exponential growth, but it has to be done the right way. Our SEO experts will create a strategy for your business and bring in more customers through organic search. We will leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit. And, we’ll prove it to you with detailed analytics. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655135069053-Q2AD6GEI39BCWQ5KDR6L/unsplash-image-g-pKprPg5yw.jpg Digitization - ADVERTISING Advertising can mean a lot of things, but at its core, it’s all about promoting a product, service, or brand to your target audience to attract interest. There are many different ways to go about it. So how do you know where to start? We’ll help you attract and influence new customers and reach out to them with effective ad campaigns, completely customized for your business. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655134861038-U2SQPOX6YEAPCZTOFELX/unsplash-image-tLZhFRLj6nY.jpg Digitization - REPUTATION MANAGEMENT You’ve probably heard it before: “Reviews are king.” The state of your online reputation can literally make or break your business. This means you need to actively monitor how consumers perceive your business by managing your brand online. It’s a very important piece of the puzzle, and we are experts who can help you thrive in this modern digital climate. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655135209585-FADT502UFWIV99X22G8Q/unsplash-image-9pRbuWJ6TvQ.jpg Digitization - PHOTOGRAPHY & VIDEO Give the people what they want. (And the people want video and pretty pictures.) That’s right. You’ve heard it before, and we are here to confirm… video and eye-catching imagery are vital for business growth. People want short, digestible information right at their fingertips. Our experts take care of everything - from ideation to script writing to shooting to post-production editing. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655134689122-1FLSJUGFXEOYUA29UR04/unsplash-image-Tk9m_HP4rgQ.jpg Digitization - SOCIAL MEDIA It seems like everyone is an aspiring influencer these days, forever increasing the size of the whirlpool our social posts can get lost in. So how do you stand out to those who matter most to you? We can optimize your social media channels and create a winning personalized strategy for your business. As organic reach keeps getting tougher to crack, our social media experts stay ahead of noteworthy trends and can help you reach a larger audience. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655134384208-NJ1RBAM23BZS8YTXEB2N/unsplash-image-i1VQZsU86ok.jpg Digitization - WEBSITE DEVELOPMENT Oftentimes your website is the first impression a prospect has of your business. Is your website up to the task? A well-designed website is essential to any brand. Our team of experts can design and implement everything from a straightforward HTML website to a fully interactive CMS system complete with e-commerce capabilities. Choose from a Squarespace, WordPress, or Shopify website, and we will work with you to provide a powerful design and professional copy with SEO capabilities to help you rank higher on search engines. https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655738228826-DRFRPB5OWYY71TEX37JU/unsplash-image-xKmXZ4Fv63w.jpg Digitization - CUSTOM BRANDED ONLINE STORE Your time is valuable. Take the hassle out of inventory management and let our team handle it for you online. Our carefully developed processes and online system allow us to operate as a seamless extension of your business. Through your customized dashboard you can view and manage your current inventory, reorder products when you’re running low, and place new orders when you’re looking to switch up your supply. Our trained experts will help you reduce your costs by providing inventory suggestions based on predetermined industry levels, eliminating unnecessary overhead. Inventory management is just the beginning. We give your employees the custom project tools for web-to-print live inventory and document management so they can help grow your business and your brand. Track and report on inventory levels Lower the unit cost of items you print and store Increase the overall functionality and effectiveness of your marketing Online shopping cart Backend plug-ins Automated system for ordering, approving, fulfilling and printing https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/1655134588890-J968BGDFN8OATD13K0YI/unsplash-image-VxLhYXuLQN8.jpg Digitization - DATA CAPTURE & CAPTURE INTEGRATION Data capture is a method of collecting information about your customers and prospects and turning it into means to help you engage with and sell to your audience. We’ll enhance your business processes and improve your business’s efficiency with our data capture technology. https://www.theleader-group.com/fulfillment-distribution daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/62093cb645aa7d54b15eecbe/0bf356b0-bd06-4943-97f9-26f719d5550e/DNA-Graphic-Seperate_C4.png Fulfillment & Distribution - Make it stand out Whatever it is, the way you tell your story online can make all the difference.